Strategy + Consulting
Transform your marketing operations and processes.
Working closely with marketing teams and senior executives, we help develop detailed strategies and operational models that drive successful marketing activities. Through workshops, audits, and in-depth planning, we characterize the current and desired states of your marketing operations and formalize the processes and programs that will push you from point A to point B.
- Kaizens and workshops
- Buyer journey and persona development
- Nurture and campaign planning
- Sales and marketing process optimization
- Branding, messaging, and content planning
Dunthorpe Marketing was able to help us organize our thinking around customer personas and then lead us through the process to develop our campaigns. The workshop was extremely productive and allowed our whole team to learn about and buy into digital marketing best practices.
Mark J. Earl, President
What we accomplished in our four day workshop was incredible, and every minute was purposeful. We came away with a much better understanding of our customers, the gaps in our content resources, the health of our database and ways to optimize our lead management process. Those were big meaty deliverables.
JC, VP of Strategic Marketing and Business Development
Want to learn more about workshop agendas, case studies and sample output for optimization plans?
The lead lifecycle model represents a new approach for marketing teams being asked to improve and validate their contributions to sales performance.
With a passion for improving outcomes, it’s been a logical step for Dunthorpe Marketing Group to adopt the ‘kaizen’ method of continuous improvement in helping our clients optimize their lead flow and marketing processes.
Target customers and the buyer journey are now understood, lead management processes and handoffs are now defined and content assets and technology tools are being augmented accordingly.