Marketing automation maturity impacts an organization's ability to increase revenue and profitability. It’s likely the biggest marketing technology spend. Yet many practices remain immature resulting in a poor return on investment.
Marketers know that a complete and accurate database is a prerequisite to any successful marketing activity—so why does the marketing database typically get so little attention, with sporadic and disconnected efforts to keep it updated?
Understand how the new imperative shapes every stage of the lead lifecycle in this useful resource guide drawing from case studies and metrics-based insights to demonstrate how marketers need to adjust their practices to be successful.
Generating high-quality leads is a top priority for most marketing and sales associates. While digital channels are effective at engaging with prospects, it is calling that offers the greatest potential to convert more leads, faster.
The lead lifecycle model represents a new approach for marketing teams being asked to improve and validate their contributions to sales performance.
We’re living in a new era – one where the buyer is in control and ready to research and form an opinion about your brand and product without you even being aware of their interest.
With a passion for improving outcomes, it’s been a logical step for Dunthorpe Marketing Group to adopt the ‘kaizen’ method of continuous improvement in helping our clients optimize their lead flow and marketing processes.
Generating and converting sales-ready leads is vital for business growth. While digital channels are ideal for delivering a high quantity of leads, it is teleprospecting that ensures higher lead conversion.
Marketing automation has made the proverbial leap from trendy tool to programmatic mainstay. But that doesn't mean it is a panacea for marketing teams.
Target customers and the buyer journey are now understood, lead management processes and handoffs are now defined and content assets and technology tools are being augmented accordingly.